Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. Rebel Yell 100 was launched in conjunction with a rebranding of the entire Rebel Yell family. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels. The new bottle is also topped with a matted capsule closure and a natural cork.